Not all of Mini’s clips content is available to Hecht, as is the case with Penguin Club. “Finally we decided as a company, we really do need to look at how we can broaden the appeal of our IP, and a big area of that is licensing,” Bergstresser said. Then with the success of Angry Birds and other games that found life online, they saw the light. After he joined Miniclip, Hecht approached him about a deal, but Bergstresser kept saying, “We’re not sure it’s time.” Hecht knew Bergstresser because they had collaborated on a Princess Bride online game. Now he will try to do the same for Miniclip characters like Sketch Star, Extreme Skater, Minipets and Canyon Defense. Hecht is credited with helping develop and launch SpongeBob SquarePants, Dora the Explorer and other franchises while at Nickelodeon. Albie has such an incredible track record.” “Albie is really the first big jump into that broader IP licensing. What has taken so long for Miniclip to exploit brand extensions to its popular characters it does own? “I don’t think we had the depth of expertise to tackle the licensing arena before,” said Chris Bergstresser, who is a vp at based in Neuchatel, Switzerland. It continues to run as a game on Miniclip but is not one of the properties available to Worldwide Biggies to develop. Miniclip, based in Switzerland, with offices and facilities all over the world, is probably most famous for distributing and bringing the world the Club Penguin, a multiplayer online game that Disney acquired in 2007 for more than $350 million from its creator New Horizon Interactive. “It has authenticity that web audiences look at, and I think we’re going to be able to develop these properties in a lot of different mediums, everything from feature films to live-action game shows to animated web series.” “The Miniclip content is going to be very successful in other places,” Hecht said.
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